JC. Store

  • Aalter
  • Photography / St├ęphanie Mathias

A shopping experience in a monochromatic setting that allows the clothing to hang against a timeless backdrop.
The entire interior of this property seems to be immersed in a contemporary grey-blue mint colour.

The sharp elements that give an industrial look are in contrast to the soft mantle of carpeting and the round shapes in the fitting room area.
The result is a discovery of the collections in an assembly of sharp, angular geometries where the graphic lighting emphasises the industrial framework.
The fitting area calls for a break, in a cosy room finished with woollen tufted floor coverings and washed cotton curtains.